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West Des Moines marketing and tech firms affiliate as Anthologic


A local ownership group has created Anthologic, a collective of specialized marketing and technology companies. Those West Des Moines-based companies — Performance Marketing, Shift Interactive, Blue Traffic and Vector Haus — are independent but complementary and can work with clients individually or together, Anthologic founder and CEO Kevin Lentz said in a release. Collectively, the companies have more than 80 employees serving clients in manufacturing, landscaping, home and shelter, and financial services industries across Iowa, the U.S. and abroad. “Although each company has a niche set of expertise, we all share a common viewpoint of curiosity and eagerness to meet and exceed our clients’ expectations,” Lentz said. Anthologic has also established a Twin Cities presence through a Performance Marketing office that recently opened in St. Paul, Minn. For more information, visit Anthologic’s website here. In 2018, Business Record readers named Performance Marketing partner Matt Glynn as Best Up and Coming Business Leader. To read that Business Record Insider article, click here.

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