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Host: Iowa Chapter of the American Marketing Association About: Social listening strategy varies brand to brand depending on what the job to be done is. That focus could be understanding positive or negative sentiment toward …
Host: Iowa Chapter of the American Marketing Association About: The way marketers reach consumers is changing, and what worked even last year isn’t going to work anymore. Learn how and why Hy-Vee decided to move …
Host: Social Media Club Des Moines About: Social media professionals have incredibly fun and rewarding careers — but they come with a unique kind of stress, pressure and demands. Join Jessie Brown, social media manager …
I accidentally initiated a fascinating social experiment that I found very telling in terms of how others perceive us. It served as a timely reminder that I think is worth examining.
I recently had new …
Host: American Advertising Federation of Des Moines About: Which is evolving faster: social platforms or the audiences who use them? Social media is no longer about garnering likes and comments, but about using data and …
Daphne Christensen, a marketing professional with more than 20 years of experience, has launched Prep Marketing Co. in Des Moines. Christensen said her goal as a boutique marketing firm is to provide personalized, cost-effective service to small …
The Stelter Co. in Des Moines has named two third-generation family members to lead the company, with support from a newly appointed executive leadership team as part of a succession plan. The company’s owners, Larry Stelter and …
With over 800 million monthly users and more than 60 million photos posted each day, a segment of your buyers and influencers is likely using Instagram.
If you are a B-to-B organization, don’t dismiss it …
The fake real estate office in New York City was just the beginning.
Iowa Gov. Kim Reynolds, the Iowa Economic Development Authority, the Iowa Tourism Office and others in June launched an integrated campaign that …
Ten to 15 years ago, there was a lot of talk around the idea that marketers had saturated consumers’ mailboxes to the point that direct mail was no longer an effective medium. There was such …
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