AABP EP Awards 728x90

Sales and Marketing

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Jan. 16, 2020: Understanding what you offer: Value Proposition, Partnership & Networking

Host: West Des Moines Chamber of Commerce
About: The journey to 1,000 new sales begins with understanding a single thing: how potential customers view what you offer. This session will teach companies the importance of …
By BPC Staff | Nov 15, 2019
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McLellan: The best offense …

I have the good fortune of talking to business owners and leaders every day of the week. Over the past 18 months or so, I have detected a shift in mood and overall outlook. Business …
By DREW MCLELLAN | Nov 14, 2019
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West Des Moines marketing and tech firms affiliate as Anthologic

A local ownership group has created Anthologic, a collective of specialized marketing and technology companies. Those West Des Moines-based companies — Performance Marketing, Shift Interactive, Blue Traffic and Vector Haus — are independent but complementary …
By BPC Staff | Nov 12, 2019
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Facebook, Partnership partner to host small business digital skills training

The Greater Des Moines Partnership and Facebook are partnering to host a free Boost With Facebook Holiday Bootcamp skills training session for small businesses at the River Center, 340 S.W. Third St. on Wednesday. Sessions …
By BPC Staff | Nov 11, 2019
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Nov. 14: Great Business Leaders Lead with Integrity & Ethics

Host: West Des Moines Chamber of Commerce
About: The mega-rich and world-famous Jim Carrey recently said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see …
By BPC Staff | Nov 1, 2019
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Nov. 6: Trolling is the New Trying: Zero-Dollar Marketing in the Age of Authenticity

Host: Iowa Chapter of the American Marketing Association
About: Social listening strategy varies brand to brand depending on what the job to be done is. That focus could be understanding positive or negative sentiment toward …
By BPC Staff | Oct 29, 2019
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Oct. 31: Why Video Must be Part of Your Marketing Mix

Host: Iowa Chapter of the American Marketing Association
About: The way marketers reach consumers is changing, and what worked even last year isn’t going to work anymore. Learn how and why Hy-Vee decided to move …
By BPC Staff | Oct 28, 2019
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Oct. 29: Self-Care for Social Media Professionals Workshop

Host: Social Media Club Des Moines 
About: Social media professionals have incredibly fun and rewarding careers — but they come with a unique kind of stress, pressure and demands. Join Jessie Brown, social media manager …
By BPC Staff | Oct 24, 2019
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McLellan: How do they see you?

I accidentally initiated a fascinating social experiment that I found very telling in terms of how others perceive us. It served as a timely reminder that I think is worth examining.

I recently had new …
By DREW MCLELLAN | Oct 17, 2019
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Oct. 17: Leveraging Social to Fuel Your Media Mix and Achieve Business Objectives

Host: American Advertising Federation of Des Moines
About: Which is evolving faster: social platforms or the audiences who use them? Social media is no longer about garnering likes and comments, but about using data and …
By BPC Staff | Oct 10, 2019