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Sales and Marketing

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Mittera acquires assets of Chicago-based printing and marketing group

Des Moines-based Mittera Group announced it has acquired the assets of Fuse LLC, a Chicago printing and marketing business composed of Kelmscott Communications, KelmscottEDU, Rider Dickerson and the Buhl Press. Financial terms of the transaction …
By BUSINESS RECORD STAFF | Nov 21, 2019
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McLellan: 2020 content marketing trends

For the past decade, the Content Marketing Institute has partnered with MarketingProfs to conduct their annual “B2B Content Marketing Benchmarks, Budgets and Trends” study for North America. This is a study I’ve been tracking for …
By DREW MCLELLAN | Nov 21, 2019
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Jan. 16, 2020: Understanding what you offer: Value Proposition, Partnership & Networking

Host: West Des Moines Chamber of Commerce
About: The journey to 1,000 new sales begins with understanding a single thing: how potential customers view what you offer. This session will teach companies the importance of …
By BPC Staff | Nov 15, 2019
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McLellan: The best offense …

I have the good fortune of talking to business owners and leaders every day of the week. Over the past 18 months or so, I have detected a shift in mood and overall outlook. Business …
By DREW MCLELLAN | Nov 14, 2019
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West Des Moines marketing and tech firms affiliate as Anthologic

A local ownership group has created Anthologic, a collective of specialized marketing and technology companies. Those West Des Moines-based companies — Performance Marketing, Shift Interactive, Blue Traffic and Vector Haus — are independent but complementary …
By BPC Staff | Nov 12, 2019
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Facebook, Partnership partner to host small business digital skills training

The Greater Des Moines Partnership and Facebook are partnering to host a free Boost With Facebook Holiday Bootcamp skills training session for small businesses at the River Center, 340 S.W. Third St. on Wednesday. Sessions …
By BPC Staff | Nov 11, 2019
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Nov. 14: Great Business Leaders Lead with Integrity & Ethics

Host: West Des Moines Chamber of Commerce
About: The mega-rich and world-famous Jim Carrey recently said, “I think everybody should get rich and famous and do everything they ever dreamed of so they can see …
By BPC Staff | Nov 1, 2019
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Nov. 6: Trolling is the New Trying: Zero-Dollar Marketing in the Age of Authenticity

Host: Iowa Chapter of the American Marketing Association
About: Social listening strategy varies brand to brand depending on what the job to be done is. That focus could be understanding positive or negative sentiment toward …
By BPC Staff | Oct 29, 2019
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Oct. 31: Why Video Must be Part of Your Marketing Mix

Host: Iowa Chapter of the American Marketing Association
About: The way marketers reach consumers is changing, and what worked even last year isn’t going to work anymore. Learn how and why Hy-Vee decided to move …
By BPC Staff | Oct 28, 2019
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Oct. 29: Self-Care for Social Media Professionals Workshop

Host: Social Media Club Des Moines 
About: Social media professionals have incredibly fun and rewarding careers — but they come with a unique kind of stress, pressure and demands. Join Jessie Brown, social media manager …
By BPC Staff | Oct 24, 2019