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Sales and Marketing

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Sales jobs are changing


Slate.com published an article by James Ledbetter titled “Death of a Salesman. Of Lots of Them, Actually. The troubling disappearance of salesmen and how it helps explain America’s economic woes.”

Ledbetter claims that thousands of …

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Trends to watch in 2011


Our friends at trendwatching.com track, watch and anticipate trends that will affect us as consumers, as business leaders and owners, and certainly as marketing professionals.

They just released their top 11 consumer trends for 2011. …

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Holiday retail activity doesn’t tell the whole story


Don’t let the holiday retail numbers fool you.

Local economic experts warn that despite the National Retail Federation’s forecast of a 2.3 percent sales increase this holiday season, the numbers might not indicate what everybody …

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Minnesota fundraising groups enter into agreement

Two Minnesota fundraising groups must change their Iowa fundraising practices, under a formal agreement reached with Attorney General Tom Miller. The organizations, Public Safety Council, LLP and Community Safety LLC, both based in Minneapolis, their …

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Online holiday sales continue to grow

Online sales have grown in all time frames so far this holiday season.

Helped by a $1 billion sales day on Cyber Monday, a 16 percent increase from last year, the sales numbers for the …

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Beware of ‘negotiation’


”Jeffrey, teach me about negotiations!”

Why?

“Well, because my prospects always want to negotiate the deal.”

No, they want to negotiate your price.

“Well, yes.”

REALITY: People who want to negotiate your price are in …

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Facebook or website?


Five hundred million people have flocked to Facebook. Many businesses are jumping on the Facebook Brand Business page and shifting content from their own websites to the social media giant.

At the same time, they …

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LivingSocial launches in Des Moines

Online discount-finder LivingSocial launched today in Des Moines.

LivingSocial is a service that allows customers to receive e-mails detailing discounts at local businesses, and gives incentives for users to share the deals with others.

Des …

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Cyber Monday sets record for online sales

Cyber Monday numbers are even better than originally reported, according to Internet research firm comScore.

Online spending surpassed $1 billion on Monday, making it the heaviest online shopping day in history.

ComScore Chairman Gian Fulgoni …

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Online sales rise on Cyber Monday

Online sales rose 19 percent on Cyber Monday compared with last year, making yesterday the biggest Internet shopping day of the year so far, according to Coremetrics, an IBM Corp. subsidiary.

Online sales were up …