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Sales and Marketing

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Gitomer: Could you repeat that?

How do you listen? That’s both a question and an enigma. Listening is one of the BIG THREE in selling, the other two are asking (engaging), and being friendly.

If you ask most salespeople, they …

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Event Feb. 5: 2016 AMA Iowa Experience

The American Marketing Association (AMA) Iowa will be hosting an experience event Feb. 5 from 8 a.m. to 4:25 p.m. at the Hilton Garden Inn, 8600 Northpark Drive in Johnston. At this event, you will …

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Meredith Digital, Nielsen form analytic alliance

Meredith Digital today announced an analytic alliance with Nielsen Holdings PLC to offer a new level of insight into the effectiveness of native digital advertising campaigns on Allrecipes.com and other Meredith Corp. digital properties. With …

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Des Moines Performing Arts hires new communications, marketing managers

  Jonathan Brendemuehl

Des Moines Performing Arts has hired Jonathan Brendemuehl as communications manager and Carina Woodward as marketing manager. Brendemuehl, a 2013 Forty Under 40 honoree, joines DMPA from Bankers Trust Co., where he served as …

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McLellan: Not every dollar is a good one

If every dollar looks the same, how do you know which dollars are “good” dollars for your business? The reality is, all dollars are not created equal, and they don’t all serve your business in …

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SBDC to offer social media classes for small businesses

The Iowa Small Business Development Center has teamed with social media strategist Justin Wise of Think Digital to offer a series of social media classes for small businesses. The six-class series will help small business …

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McLellan: Waking from the deep sleep

I always think of the first couple weeks of January as the slow climb out of the holiday hibernation we’ve all been in for the past month. It seems that by the time December days …

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Gitomer: Skip resolutions for outcomes

Whatever your age, you’ve made resolutions, you’ve made goals, and you often fell short of them.

Drop resolutions; they’re always painful. Drop goals; they’re often unmet.

Refer to whatever it is that you want as …

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Boeyink named partner at LS2 Group

Jeff Boeyink has been promoted to partner at LS2, the Des Moines-based marketing and government affairs company he joined in 2013 as a senior vice president after serving as Gov. Terry Branstad’s chief of staff.…
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McLellan: Empower employees to help

Saying you “do customer service” or that your clients are your biggest priority is one thing.  Walking it out is often a very different beast, and for some companies, the actual experience rarely stands up …